Louis Vuitton Japan (LVJ) began to deliver its own online game for cellphone on Mobage-town, Japan's mobile game/SNS site giant, on June 25.
The game, Precious Cargo, is intended to promote LVJ's new products and attract customers to its brick-and-mortar shop, LOUIS VUITTON /underground/, which is temporarily open in Ikebukuro, Tokyo, Japan.
