Survival in digitization of TV in Japan (10)―Confusing PR activities

Are the public relations campaigns enough to announce the complete transition from the analog to the digital terrestrial broadcasting in Japan?

One of the announcements is now being done by the singer/actor, a member of Japan's famous music group, SMAP, on TV quite often.

However, the announcement may get across to those who understand what the transition is.

Survival in digitization of TV in Japan (9)―Charge for discarding CRT TV

Survival in digitization of TV in Japan (9)―Charge for discarding CRT TV

Are you now watching the Olympic Games on a flat panel TV, LCD or PDP?

Now that flat panel TVs are replacing CRT TVs and the complete transition from the analog to the digital terrestrial broadcasting is coming in three years in Japan, you may need to consider disposing of your existing CRT TVs.

These CRT TVs are recycled by consumer-electronics manufactures and the consumer pays for the recycle.

The recycle charge will be renewed in November.

The three consumer-electronics manufactures, Sony Corp., Sharp Corp., and Toshiba Corp., announced August 8 that a CRT TV with a screen of 15-inch or less will be recycled at ¥1,785, reduced from ¥2,835.

A CRT TV with a screen of 16-inch or more will be recycled at ¥2,835, the same price as at present.

Will you keep your CRT TV dedicated to the analog broadcasting with a digital-to-analog converter attached to it even after the complete transition?

Survival in digitization of TV in Japan (8)―Countdown starts

Survival in digitization of TV in Japan (8)―Countdown starts

Are you really watching Chi-deji, or a terrestrial digital TV broadcast now?

Analog and digital TV programs are now simultaneously broadcast.

On July 24―just in three years, the broadcasting will completely migrate from the existing analog system to the new digital one in Japan―NHK (Nippon Hoso Kyokai) began to display the logo “アナログ” (analog) on the top right corner of the TV screen image brought through its analog general channel and analog educational channel.

The logo allows you to check it out if you are watching a digital broadcast or not.

Survival in digitization of TV in Japan (7)―MIC's plans (2)

The Ministry of Internal Affairs and Communications (MIC) expects that a 200 billion yen investment is needed to pervade the terrestrial digital TV broadcasting universally in Japan.

The investment will be intended primarily for providing benefits to low-income people and addressing weak-signal localities.

Survival in digitization of TV in Japan (6)―MIC's plans (1)

Survival in digitization of TV in Japan (6)―MIC's plans (1)

The Ministry of Internal Affairs and Communications (MIC) has decided to provide households on welfare with the dedicated tuner in kind for receiving terrestrial digital TV broadcasts.

The provision cost is expected to reach five billion yen at least.

Survival in digitization of TV in Japan (5)―step-by-step notification of farewell to analog TV
Survival in digitization of TV in Japan (4)
Survival in digitization of TV in Japan (3)
Survival in digitization of TV in Japan (2)
Survival in digitization of TV in Japan (1)
Unsolicited digital broadcasts?
Analog BS to disappear in 2011
Migration to Terrestrial Digital Broadcasting

JCOM to offer hi-def FOX channel

Jupiter Telecommunications Co., Ltd. (JCOM), a leading CATV MSO (multiple system operator) in Japan, and News Broadcasting Japan Co., Ltd. (NBJ) announced on May 23 that they will provide the hi-def FOX TV program service “FOX HD” on August 1.

The CATV subscribers will be able to watch the programs like 24-TWNETY FOUR in the hi-def mode.

NHK educational channel to launch programs specific to One Seg

NHK (nippon hoso kyokai) announced Wednesday that it will start programs specific to One Seg on its educational channel in April 2009.

It plans to broadcast some language programs while providing their work sheets on its mobile website simultaneously.